Pharma Innovators

I recently spoke with Jon Bigelow, Executive Director for the Coalition for Healthcare Communication (CHC), about the importance of advocating for the First Amendment rights of pharma manufacturers and their agencies, as well as how data privacy regulation is changing the future of healthcare communications.                                                                                                                                                                                                                                                         _{3D graphics image by Quince Creative}         

The abbreviated interview was posted on our blog. The full text of our conversation is below.

I recently spoke with Serge Loncar, Founder and CEO of CareSpeak Communications, about the value in today’s marketplace of providing patients with an effortless way to manage their health using an advanced SMS platform like CareSpeak. We also discussed how this helps to achieve better outcomes by engaging patients and caregivers, improving medication compliance, and assisting with care coordination.

A few weeks ago, I spoke with Richard Murphy, Senior Vice President at BPA Worldwide, about the growing demand for accountability in digital media, particularly as it relates to online brand safety and digital ad fraud.

Recently I spoke with Dr. Augustine Fou, a cybersecurity and ad fraud expert who helps pharma, medical device, and healthcare companies create integrated marketing campaigns and increase the productivity of their digital advertising.