Pharma Innovators

A few weeks ago, I spoke with Richard Murphy, Senior Vice President at BPA Worldwide, about the growing demand for accountability in digital media, particularly as it relates to online brand safety and digital ad fraud.

Recently I spoke with Dr. Augustine Fou, a cybersecurity and ad fraud expert who helps pharma, medical device, and healthcare companies create integrated marketing campaigns and increase the productivity of their digital advertising.

I sat down with Paul Kudlow, MD, the CEO and co-founder of TrendMD. The abbreviated interview was posted on our blog. Below is the full text of our conversation. 

1. What trends do you see among your clients in terms of managing and leveraging information?

Over the last year, I’ve seen a big emphasis on authentication. Authentication comes in all kinds of different forms, but what our publishers really want to know is who is reading their papers. Is it researchers? Is it doctors? What are their specialties? What were they reading before they came to the publisher’s content? They’re not necessarily looking for personal identities, but for information about their readers’ fields and specialties.

I sat down with Zephyr Health's William King for our Pharma Innovators Series, a monthly article that profiles a leader of one of our partner companies. The abbreviated interview was posted on our blog; below is the full text of our interview. 

1. What was your experience at J&J that led you to Zephyr Health?

What became clear to me during my career at Johnson & Johnson was how data, and the connection and extraction of value from that data, would be the next frontier for the healthcare industry.