Audience Creation: Limitless Customization
We can help you find your exact audience, whether you are starting from a target list or need to create a custom audience based on demographic, or behavior-based criteria.
DMD, an IQVIA Business, offers an HCP identity solution to enable direct targeting and measurement.
We are the only provider of healthcare identity data for prescribers and other healthcare professionals that is first-party sourced, opted in and deterministic, not probabilistic.
Using email as the most accurate digital identifier, we know when to target and which email address is preferred.
We deliver a winning combination with the largest database in the industry, over 90% of U.S. healthcare professionals, plus multiple, opted-in email addresses for each so you can unlock the best match rates for healthcare audience activation in programmatic advertising.
We can help you find your exact audience, whether you are starting from a target list or need to create a custom audience based on demographic, or behavior-based criteria.
Our experts continually share their expertise and thought leadership on all things digital healthcare marketing. Learn more.
DMD has the highest coverage of personal email addresses. Why does this matter? Physicians are more likely to use a personal email address to sign into social media accounts.
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions and contract research services to the life sciences industry dedicated to delivering actionable insights. Learn more at www.iqvia.com.
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